The Wow Company started BenchPress in 2012, initially benchmarking agencies in the UK. They have grown that survey to be the largest of its kind for independent agency owners in the UK.
Since then, they’ve extended benchmarking to all businesses, and to a global audience too. They want businesses of all shapes, sizes, locations and sectors to have access to relevant benchmarks.
Their long-term vision is that every business will be able to benchmark themselves against their peers based on size, location, and the type of business they are. They’ve made a big leap towards that this year by working with partners to help bring benchmarking to new countries and sectors. As more businesses take part in the surveys, more analysis can be completed, trends uncovered and insight shared.